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As interior decorators wait by their smart phones for a message from House Republican John Boehner of Ohio on when to come over and measure the U.S. Speaker’s office for his new drapes; some Senate Republicans are less than gaga over the political primary wins scored by candidates backed by the Tea Party Movement.

Delaware's Republican Senate candidate, Christine O'Donnell, source unknown

In particular, Christine O’Donnell, a favorite of the Movement who unexpectedly captured the Delaware Republican Senate Primary, was covered extensively by all media outlets including Politico, www.politico.com.

But if you were searching for news on the Sarah Palin wannabe following

Sara Palin (cutout at Union Station) Photo by Sandra Abrams

O’Donnell’s win, Politico’s stories on her were not at the top of Google during my search using keyword technique discussed in class.

Just over three years old, the Internet media site with its limited hard copy distribution has become a daily read for many political junkies. The Politico Web site is bright with red and blue colors, insightful news stories and smart bloggers. Videos and pictures add to the plethora of timely government related stories on politics, money and general news.

The company may consider dropping some of the inside the Beltway references to take advantage of the statistical media measurement for the Internet called search engine optimization or SEO. I’ll use two examples to illustrate my point. One, the company’s site uses last names in its headlines as well as acronyms or abbreviations such as W.H., instead of White House. This is a drawback for anyone searching the actual word which is how Google, Yahoo and Bing use SEO. Second, some of the blogs are organized by categories but often will have one word such as Palin in the headline. Yes, having her last name at the top may work in most search engine situations, but there is no guarantee Politico’s fresh post will be displayed first using one name.

There appears to be a lack of love between Google and Politico when it comes to keyword searches to put Politico’s stories at the top. Competitors, Huffington Post, www.huffingtonpost.com, and the Washington Post, www.washingtonpost.com and even the candidates’ own sites rose to the top when I did my searches following the recent September primary coverage. But then maybe it is the way I do a search.